Selected x OnceMore®
In stores March 2025
Danish fashion brand SELECTED and OnceMore® join forces in spring collection 2025
"OnceMore® blends really well with other fabrics, so it has been incredibly easy for us to design with. For our Spring 25 collection, we introduce a capsule ranging from shirts to jersey, knits and tailoring made with this pioneering material. We look forward to continuing the cooperation with Södra and integrating their technology in future collections."
Louise Lund, Sustainability Manager at SELECTED
The SELECTED collection includes both women's and men's wear, featuring a range of knits, shirts and dresses. Every piece is made with at least 50% OnceMore material. The styles will launch officially at SELECTEDs webshop this March.
"This collection truly showcases the versatility of viscose material. Often, viscose is unfairly perceived as suitable only for summer blouses. However, SELECTED has done a fantastic job in demonstrating the diverse textures and finishes that can be achieved with viscose, effectively revitalizing its reputation."
Tina Lemke, Brand & Customer Experience Manager.
About SELECTED
We make contemporary clothing for men and women. Since 1997, our design philosophy has been informed by the Nordic lifestyle of our homeland. A story of craftsmanship that celebrates the quality and simplicity of Scandinavian design with every garment. This makes our collections feel timeless with an underlying sense of modernity. Pieces that you can rely on season after season as you build a lasting wardrobe. A wardrobe that transitions seamlessly with you through everyday life and the most memorable moments. A wardrobe made for modern living.
Thank you SELECTED for the photos
The design
Marlene is one of the designers behind this fantastic collection. Inspired by Nordic heritage, the collection features modern silhouettes, clean designs, and effortless details.
"What I find so fantastic about OnceMore® from Södra is its heavy drape and how beautifully it flows, especially in the dresses," says Marlene.
Pre-launch dinner
During Copenhagen Fashion Week AW25, we were fortunate to co-host a dinner to celebrate our upcoming collection together with SELECTED.
The guests were treated to a delicious 3-course dinner at Gro Spiseri, a rooftop restaurant set in a greenhouse amidst a lush urban garden. During the evening, the OnceMore® team and SELECTEDs Sustainability Manager shared insights about the collaboration, while our designer presented the new styles made with OnceMore®, highlighting the potential of new material solutions in fashion.
Shout out to all our guest, Camron Global who helped us with all planning and details, Gro Spiseri for the amazing food, SELECTED for a fantastic collaboration and a grand collection and photographer ViaBlass for the beautiful photos.
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