Keep Calm and Choose Family Forestry

Look out for a series of films around three main themes: Sustainability, Swedish Family Forestry and a Fossil-Free Future. We’ll be sharing clips across a range of social media channels based on real conversations with consumers at Waterloo train station in central London last November.  Waterloo is a major hub with 1.4 million visitors per week. We hosted a pop-up stand by the ticket barriers offering pocket tissues as a give-away and asking consumers for their views on forest products. 

Episode 1: Sustainability

The first few weeks of the campaign will focus on a series of films around sustainability. Viewers will be directed to find out more on a dedicated landing page where we’ll have a set of accessible Q&As on everything from the growth rate of Europe’s forests to the substitution effect.

If you like what you see, please share the clips and help educate everyone in the value chain about the benefits of sustainably-managed Swedish family forests.

“This is only the start of what we could do to debunk some of the popular misconceptions around forest products,” explains Marketing Manager Christina Wennberg. “We are keen to work with our customers and pool resources to reach as many target groups as possible. We’ve talked plenty about the need to communicate our story better beyond our immediate customer base and now is the time to act. We believe there is real value for our customers in sharing our story to help tell their own. We know there is strong support for the Green transition among consumers. The forest industry has the potential to be a key contributor to a more circular future, but consumer knowledge of the industry is still limited. We want to help change that. If you’d like to join us in spreading the word, contact me.”

If you missed the campaign teaser it’s here and the introduction to the campaign is here. 

Watch the first film now